It's a Plaid vehicle driving through the country meeting creative, marketing, brand and internet workers, and celebrating their innovations. Every aspect of the tour is broadcast on www.plaidnation.com. Like the best reality show, but better.
(More here: http://www.plaidnation.com/tour.php)
If these brands were baked goods, they would be the sweetest, most delectable treats in the universe. Your sponsorship of 10k gets you:
A Plaid staple, donuts are integral to the tour and turn a good time into something truly fantastic. Your sponsorship of 5k gets you:
Cookies add a bit of sweet goodness to everyone's day, and that little sugar boost is much appreciated. Your sponsorship of 2k gets you:
Gift Card Sponsors: Gift cards provide day to day tour essentials in lieu of cash donations. Your generous sponsorship in plastic cash from gets you:
Scenes from Plaid Nation 2008
Plaid with Biz Stone, Founder of Twitter
Plaid interviews Robert Scoble at his house
Plaid meets with Tony Hsieh of Zappos
Plaid meets rock stars along the way.
Who's watching?
Be a part of the nation's most awesome display of creativity in action. Now in its third year, PlaidNation is a rolling tour of social media goodness crossing the nation and spreading across the internet.
We'll need 5 rooms a night, each day in a new market, for two weeks in July. This is an extremely prominent positioning for the right brand. Plaid hotels get featured daily in videos, chatter on the live cams, discussion on the blogs and on Twitter. Outside of the car we're driving, your brand couldn't be more visible.
We'll be driving from Detroit to New Orleans. This will require fuel.
Fuel stops get featured in videos, tweets and photos!
There's not always time for a full Waffle-House-style-fill-your-belly-with-goodness meal on typical tour days - but a stop at a national coffee, donut or quick sugar/caffeine emporium is always in order. Our locations typically get featured in videos, tweets and photographs. And anything with sugar or caffeine gets lots of tour love.
Schedules (and our bellies) won't permit us to eat lunch at the same restaurant every day for 15 days, but a smaller sponsor would get some good love in select markets.
We eat good (but close to the highway) on most tour nights. The Plaid tour crew prefers comfort foods or regional favorites. Food gets a lot of discussion, video and tweet love, too.
It's what fuels Plaid. Are you a beverage maker? Convenience store chain? Producer of something with caffeine in it? We should talk.
The best way to let go at the end of a long tour day? A frosty cold adult
beverage. Here's a sponsor that would likely show up prominently in tweets,blog posts and photos. (Everyone shares more with adult beverages.)
This could be the most loved sponsor on the tour. Plaid loves all kinds of baked goodness.Do you produce donuts, cupcakes or cookies? It's what keeps Plaid happy. And sweet like sugar.
